Hotel marketing agency · SEO, PR, social & AI search
Blank Canvas Hospitality helps hotels ditch expensive OTA commissions and drive direct bookings through targeted SEO, PR placements, and high-quality content.
luxury property management
Google rankings without paid ads
direct bookings at KING's Hotels
views on one Marriott campaign
We are a leading digital marketing and PR agency for extended-stay hotels. With over 30 years of hospitality expertise, we provide hotels with the tools they need to boost direct bookings, enhance guest engagement, and dominate online search results.
What we do
Each one works alone. Together they are how a hotel stops paying 15–25% commission on every booking. And because guests now ask ChatGPT and Google's AI as often as they search, we make sure your hotel is the one the AI recommends.
We provide expert guidance to help hotels discover & capitalize on their market niche. By analyzing competitors & understanding your hotel's unique strengths, we develop a strategy that positions your property for long-term success.
Learn more about Find Your Unique Place in the MarketWith a team of professional writers and marketing experts, we craft compelling content that hones in on your niche to ensure a first page Google position, without paying for advertising.
Learn more about Human-Written CopywritingAs experts in this domain, we get your business seen, spoken about & remembered. Duplicating your content across all social media platforms means we're efficient without being expensive.
Learn more about Complete Social Media ManagementPress outreach, international news outlet press releases & backlink building strategies. This is our speciality, finding your niche & getting you a permanent position on the first page of searches.
Learn more about Onsite & Offsite SEO & Public Relations
Why choose us
Bypass OTAs and keep more revenue with a strong direct booking strategy.
We get your property on the first page of Google without relying on paid ads or extensive SEO work.
From content creation to social media management, website building to SEO and collaborations, we handle every aspect of your digital presence.
Bianca at Blank Canvas Hospitality Group has and still is a pivotal part in the growth of our business, and we would not be where we are today without her.English Cottage Vacation, United Kingdom
Anything from marketing, digital creation, website and social media plus much more, she is so important to us and our concept. Bianca is so dedicated and puts her heart and soul into every single task, no matter how small or large it is, Bianca always puts 110% effort into every task. I think the most important attribute for us though, Bianca is an absolute delight to deal with and the levels of communication are absolutely second to none. We have never worked with anybody so easy to get on with. Listening is an important attribute if you want to succeed in this field of work and Bianca really does know how to do this, we never have to go back over anything or repeat everything, her finger is always on the pulse no matter what time of day and we have complete trust in her work. Finally, we are so happy working with Bianca and commissioning her to do the tasks she does for us, that we actually want her to do more for us!!
“Their strategic approach to content and SEO transformed our digital presence. We achieved first-page rankings and doubled our organic traffic.”
About us
Our team lives and breathes the extended-stay experience, helping hotels tap into the fast-growing market of digital nomads, remote workers, and long-term travelers.
Blank Canvas Hospitality Group was founded by Michelle Himden, a seasoned hospitality professional and digital nomad. After managing extended-stay properties for over a decade, Michelle saw the opportunity to revolutionize how hotels reach their guests directly. Today, our agency brings a wealth of hospitality and marketing expertise, with a focus on driving direct bookings through SEO, content, and PR strategies.
We believe in a smarter way to market hotels – one that focuses on organic search results, engaging content, and cutting out the middleman. Our proven methods ensure your hotel ranks on the first page of Google, generating consistent direct bookings.
A global team of hospitality marketers, writers, and SEO experts who have lived and worked remotely. We understand the challenges and opportunities facing extended-stay hotels today and are passionate about helping you succeed.
Know us on a first name basis
Founder & CEO
Blank Canvas Hospitality Group was created as a natural addition to existing hospitality efforts by CEO Michelle Himden. With over 10 years experience managing extended stay accommodations, Michelle saw a need to offer standalone marketing services for hotels in the extended stay accommodation space. Michelle sought out the best of hospitality marketing teams, putting a priority on leaders that had lived and worked remotely. As a 6-year digital nomad herself, Michelle believes that only someone who has lived in hotels and furnished rentals for years on end can truly understand what this demographic is seeking.
Marketing Lead
Bianca Polizzi, marketing lead of Blank Canvas Hospitality Group, will be your first point of contact during your journey with us. She has over a decade of experience in P.R. and online marketing management. Her previous digital marketing clientele include royalty, political players, luxury hotels, and CEOs across all niches. As with the rest of the Blank Canvas team, Bianca is a full-time digital nomad, and she also owns her own all-inclusive, luxury experience yoga retreat business.
Tell us about your hotel and we'll come back within one business day.
1178 Broadway, FL 3